The future is regenerative
We are two sisters who imagine a world without waste. Since 2016, we've found new ways of making and using beautiful things that are closed loop by design. Globally, 87% of all disposed textiles are sent to landfill or incinerated, releasing harmful greenhouse gases. We work with mill partners in Australia and Europe to weave recycled wool blankets that are made from textile waste and can be recycled at the end of their life.
The Colour range blankets are luxurious, durable and multi-purpose perfect for adventuring, homemaking and everything in between. Available in a range of colours which pay homage to the Australian landscape, check out the different shades; Indigo, Pine, Moss, Earth, Pinot, Fig and Original, each with optional Whipstitch or Fringe finish.
The Rugged range, as the name suggests, are robust hardy blankets created specifically with outdoor use in mind. Crafted from 'deadstock' upholstery yarns, each design is a special limited edition one-off that can’t be replicated.
The Design range are soft, lightweight blankets which are best suited for interior use. Perfect as a throw on the couch or in your bedroom or even as a wall hanging, each Design blanket has a unique artwork and story exploring the fragility and power of the natural world.
The Seljak Baby Blanket is a versatile, eco-friendly baby blanket for indoor and outdoor playtime. The blanket is breathable, stain and odour resistant, and machine washable. You can choose between Blue, Grey, Orange and Pink whipstitch finishes.
Check out how it's made
Seljak Brand launched in March 2016 and has since worked to accelerate the transition towards a more circular economy. The award-winning blankets are made from factory floor offcuts, deadstock yarn, or post-consumer textiles waste like old woollen jumpers. We work with a range of mills in Australia and Europe that each have a special part to play in producing blankets from offcuts and yarn that would otherwise be destined for landfill.
Closing the loop
Seljak Brand recycled wool blankets are made out of unwanted wool waste. Whether it be from damaged clothing, offcuts from other blanket companies or leftover fabric from abandoned upholstery projects - our wool mill partners take these discards and put them through the manufacturing process for our Seljak Blankets. From these creations we pass them along to our forward thinking customers and once your blanket has enjoyed a long, adventurous life we’ll collect it free of charge using a carbon neutral courier service. It is then returned to the mill where it will be recycled into a brand new Seljak Brand Blanket. This circular model allows us to divert waste from landfill and create a luxurious and useful blanket for your cosiness.
The Seljak Sisters are sustainable in all aspects of life. Not only have they established Seljak Brand as a fixture in the Australian Sustainable design industry but they also hold space to discuss with the local community about innovative ways to create systems of change. Since launching in 2016, Seljak Brand has supported the Asylum Seeker Resource Centre (ASRC) with blanket and monetary donations. The Seljak Brand is also certified with the Carbon Reduction Institute's NoCO2 Carbon Neutral Program.
Read about Seljaks Impact
JAU Shop - Tomigaya
JAU is the official distributor of Seljak brand. Along with many Australian design brands we also have the full range of Seljak blankets which you can see in person during our shops opening hours!
〒151-0063, 2−12−18 Tomigaya, Shibuya, Tokyo, JAU 1F
1 minute walk from Hachiko Bus Hatsuratsu Center Tomigaya bus stop
10 minutes walk from Yoyogi-Hachiman Station on the Odakyu Odawara Line
10 minutes walk from Yoyogi Koen Station on the Tokyo Metro Chiyoda Line
13 minutes walk from Komaba Todaimae Station on the Keio Inokashira Line
We look forward to meeting you :)