Seljak Brand launched in March 2016 and has since worked towards accelerating the transition towards a more circular economy. We work with Australia’s oldest mill in Tasmania AU, a heritage wool mill in Geelong AU and a 92-year-old weaving mill in Lithuania to weave recycled wool blankets that are closed loop.

The blankets are made from a minimum of 70% recycled merino or lambswool and a 30% blend of other fibres (mohair, cotton and alpaca) and poly for strength. Wool is a natural fibre that is incredibly hard to replicate – it’s a renewable resource, it is odour and stain-resistant, antibacterial, lightweight, breathable and insulating. After a blanket has enjoyed a long, adventurous life we’ll collect it free of charge using a carbon neutral courier service. Back at the mill, we’ll shred it and spin it into new yarn to make future blankets. This circular model allows us to divert waste from landfill and create luxurious and useful blankets.

Check out how the blankets are made.

Inspired by the resourceful and mutually beneficial practices we saw sprouting up all around us, we poured our time into understanding the circular economy and closed loop methodologies. Ultimately, we wanted to test the new paradigm ourselves, where things are built to last and be renewed.

Our respect for Australian wool led us to the oldest weaving mill in Australia, which retains all of its production offcuts for future use. Using these offcuts to make blankets, we incorporated a closed loop system that uses the blankets for re-manufacture at the end of their life. And Seljak Brand was born…

Sam is based at Seljak Brand’s showroom and studio in Brisbane and Karina on the Sunshine Coast.

Inspired by the resourceful and mutually beneficial practices we saw sprouting up all around us, we poured our time into understanding the circular economy and closed loop methodologies. Ultimately, we wanted to test the new paradigm ourselves, where things are built to last and be renewed.

Our respect for Australian wool lead us to the oldest weaving mill in Australia, which retains all of its production offcuts for future use. Using these offcuts to make blankets, we incorporated a closed loop system that uses the blankets for re-manufacture at the end of their life. And Seljak Brand was born…

Sam is based at Seljak Brand’s showroom and studio in Brisbane and Karina on the Sunshine Coast.